Bake Some Good

Nestle Toll House engaged six influencers who all shared one powerful belief – that baking can make a difference in someone's day. For 100 days, the bakers set up shop in a commercial kitchen in Chicago and delivered homemade goods to hardworking people who could use a sweet pick-me-up. We documented their efforts across Nestle's social channels and encouraged everyone to bake some good in their own lives.

Facebook Content Series

Monthly recaps lived on Facebook and shared the bakers’ acts of good. We used their candid photos to give followers a behind-the-scenes look at what went on in the kitchen.

Digital Support

The bakers documented their favorite recipes and causes on a baking blog. We incorporated their photographs and thoughts into Nestle’s biggest social channel, Pinterest. Our Twitter feed focused on the 100 days of good, culminating in a 25-hour-long bake-off that earned us the Guinness World Record.

World Record Tweets

  • world record tweet 1
  • world record tweet 2

Microsite

  • Bake Some Good blog

Soul Pancake Partnership

We also worked with Soul Pancake to encourage everyday people to use baking to make a difference. We set up a Nestle Toll House bake sale that anyone could run for an hour to raise money for a cause close to their heart.